​ALS UNITED I PATIENT FILMS

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This ongoing series, produced with BBDO NY, shares raw, first-person stories from people living with ALS. These films aren't just made for online viewing, they're made to be felt in live rooms with large audiences..The response is immediate: tears, ovations, people on their feet. It's those moments of connection that move people to action. The series has helped raise millions, shift perceptions, and build momentum toward future without ALS.

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ALS doesn’t discriminate by age, race, gender, power or wealth. It can strike anyone at any stage of life.

 

Each film is a candid portrait of a person, their character, their passions and the people who love them. Rooted in both vulnerability and strength, these stories offer unflinching stories of courage and what it means to be human.

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AGENCY BBDO NEW YORK

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