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Human Stories For Healthcare Brands

ALS
United

 Patient  Testimonial Videos
COACH RANDEL
HER ALS STORY
ARTHUR  COHEN
CHRIS & SOFIA
DAN DOCTOROFF
GRAND MASTER KEVIN THOMPSON
ALS

 

ALS UNITED I PATIENT FILMS

This ongoing series, produced with BBDO NY, brings audiences face to face with the raw humanity and unfiltered voices of people living with ALS. Each film is a candid portrait of a person, their character, their passions, and the people who love them. Rooted in both vulnerability and strength, these stories reveal what courage looks like and what it means to be human. These films are not made simply for online viewing; they are meant to be felt in live rooms with large audiences, where the response is immediate: tears, ovations, people on their feet. It is in those moments of connection that people are moved to act. ALS does not discriminate; it can strike anyone at any stage or station of life. The series has helped raise millions, shift perceptions, and build momentum toward a future without ALS.

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AGENCY BBDO NEW YORK

HUMI
HS BS STERLING
HS BS KERRY
Humira | Tara
Humira Patient  Testimonial Videos

NO BS ABOUT HS I PATIENT STORIES 

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Created for Humira's NO BS ABOUT HS campaign, this series highlights the painful and often misunderstood condition Hidradenitis Suppurativa (HS). Told in their own voices, Tara, Sterling, and Kerry share powerful, unflinching testimony about the emotional and physical toll of living with HS. Each story pushes past stigma with honesty and clarity.

To bring the message into the physical world, the “HS BS” logo was 3D-printed as a physical object they could hold, confront, and throw. The act turned frustration into bold and visible moments of empowerment and defiance.

AGENCY | PUBLICIS NY & DIGITAS PHILLY

Logo for the Humira Campaign For HS Treatment
Humira Patient  Testimonial Videos
Testimonial Patient Video For Enhertu Breast Cancer Treatment
ENHERTU JUANITA

JUANITA'S STORY I LIVING WITH METASTATIC BREAST CANCER

This is Juanita's story of courage and self-advocacy. Created for Enhertu, she shares her experience with HER2-positive metastatic breast cancer. From initial fear and the shock of a stage four diagnosis, she finds strength through education and connection.

 

As a mother determined to keep moving forward for her family, she offers practical strategies for navigating treatment and daily life. She encourages others to educate themselves about their condition, prepare questions for their doctors, plan strategically around treatments, and join supportive patient communities.

 

AGENCY | FCB HEALTH  NEW YORK

Testimonial Patient Video For Enhertu Breast Cancer Treatment
Healthcare Patient  Testimonial Videos
Testimonial Patient Video For Neuroblastoma
Braving Neuroblastoma with Devon and Leah Still

BRAVING NEUROBLASTOMA | DEVON AND LEAH STILL

Devon Still built his reputation as an NFL player with grit and power, yet nothing prepared him for the fight he and his daughter Leah would face when she was diagnosed with high-risk neuroblastoma.

 

Created with FCB Health, this film follows their journey from a 50/50 prognosis through experimental treatment and into survivorship. Devon and Leah share their story to offer strength, clarity, and compassion to families facing childhood cancer."

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AGENCY | FCB HEALTH  NEW YORK

Testimonial Patient Video For Neuroblastoma
NESTLE | OZARKA
nestle-waters-logo-png_seeklogo-98362_ed

OZARKA NESTLE WATER | YELLOWHAMMERS BAND

This short film for Ozarka Water celebrates the healthy connections, traditions, and hydration that keep a community strong. Set in Rotan, a small West Texas town where everybody does everything, this is a fast-moving heartfelt look at the Yellowhammer Marching Band. In a place where football is king, it’s the band that brings the town together, keeps tradition alive, and reminds us that greatness is about stepping up and showing up.

AGENCY | FCB NEW YORK

Patient Video
Testimonial  Video For AARP

Foundation

aarp_directers_cut.mov

AARP FOUNDATION I OUT OF THE SHADOWS

Created for AARP Foundation’s campaign supporting older adults facing poverty, hunger, and isolation, this awareness piece highlights the often unseen struggles of millions. It shows how support, dignity, and connection can change lives. Working with Maya Angelou as narrator was an honor. Her voice brought warmth, gravity, and moral clarity to the story. Through real testimony and her unmistakable presence, the film moves from quiet hardship to a powerful message of resilience and hope.

AGENCY GREY NEW YORK

Testimonial  Video For AARP

Healthcare campaigns carry a different kind of weight. The stakes are high, the stories are personal, and the emotions are real.

 

I work with agencies and brands to create soulful films and videos that are clear, grounded, visually rich, and true. Through the voices of those whose lives are touched by medicine and care, I shape emotionally powerful work that guides decisions, helps raise awareness and support, and reaches the person watching in that quiet moment of recognition: “That’s my patient,” “That’s someone I love,” or “That’s me.”

 

I love helping people express their passion and vulnerability on camera. Experience has only deepened the responsibility I feel when someone opens up and trusts me with their story. What we discover together isn’t always heavy. It can be funny, quiet, raw, or reflective. But when it’s real, the people watching know.

 

Every creative brief is unique, and I love finding what makes a story interesting and connect beyond the expected story beats. We see people living their real lives. Scenes shift. Details matter. The story connects through truth. And in a time of need, curiosity, or uncertainty, what begins as one person’s story carries possibilities to another, a steady reminder that they are not the only one.

BEN STARKMAN
 
Director | DP  


646-456-0312
 
benstarkman@gmail.com 

Brands, Corporations and Agencies include: Humira, Enhertu, Premarin, Unisom, Xyntha, Bystolic, Invega Sustenna, AbbVie, AstraZeneca, Pfizer, J&J, Wyeth, United Therapeutics, ALS United, Columbia Presbyterian, AARP, BBDO, FCB Health, Saatchi & Saatchi Wellness, Juice Pharma, Digitas Health, Grey, Publicis, St. Davids Foundation.

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