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I create marketing and advertising films for industries where credibility is everything.

My work is documentary-driven, built on real people and real stories.

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A testimonial isn’t just a box to check, and a brand story isn’t a list of facts. A film that simply explains won’t move people.

The audience hangs onto the moments that matter—the patient’s relief, the scientist’s breakthrough, the engineer’s innovation, the small business owner’s dedication, and the company’s bold vision—and shape them into stories that spark engagement and drive action.

 

Every audience is different—patients, customers, investors, internal teams—but the goal is always the same: create a connection. Because when people connect, they understand. And when they understand, they act.

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Beyond advertising and content creation, I’ve worked on projects for Sesame Street, NYC’s Museum of Modern Art, and concert tours for Bon Jovi, The Eagles, and Metallica. I also served as Director of Photography for On the Road with Judas, a Sundance Dramatic Competition film.

 

One of my most meaningful collaborations is with BBDO NY creating documentary films to raise awareness about ALS.     This is a partnership rooted in purpose and storytelling that matters. This marks my 20th year creating the annual film for ALS United. These efforts have helped raise Millions for the cause and have been recognized with a Sports Clio and shortlisted for the One Show’s One Screen festival.