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I direct Ads and documentary-style films for brands and industries where trust matters—healthcare, tech, manufacturing, and beyond. 

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My work is rooted in real people and real stories—crafted to connect, clarify, and move audiences.

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Our audiences vary but the goal stays the same: make it human, make it clear and connect emotionally.

 

Along the way, I’ve created work for everything from Sesame Street to MoMA to concert visuals for Bon Jovi and Metallica. I was Director of Photography for the  film On the Road with Judas, selected for Sundance Dramatic Competition.

 

For the past 20 years, I’ve partnered with BBDO NY to create annual films for ALS United. It’s personal, purposeful work—recognized with a Sports Clio and a One Show nod, but more importantly, it keeps patient stories visible, helps raise millions, and fuels the fight toward a cure.

 

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