Healthcare work is unique. The stakes are high, the stories are personal, and the responsibility is real.
I work with people who share their passion and vulnerability on camera. That’s the heart of it. I love this work—finding the shape of each piece, building trust, and capturing something that connects through the screen.
I partner with agencies and brands to help deliver stories that are clear, emotional, and true. Some have picked up awards. Some have helped raise millions in funding. But all have landed where it counts—with meaning and impact.
Every project is different. I love digging in with creative teams, figuring out what makes each one distinct and finding its edge. The creative, legal, logistical, and emotional challenges are all part of the job, but the goal is always the same—to make something that connects with clarity, honesty, and purpose.
Make it matter. Hold the audience. Let them find something of themselves in the story.
WELCOME
​These short films reveal the lives behind ALS—unfiltered, human, and deeply moving. As part of an ongoing series with the ALS Association of Greater New York and BBDO NY, they’ve helped raise millions, shift perception, and spark action toward a cure.
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