NO BS ABOUT HS I PATIENT STORIES
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Created for Humira's NO BS ABOUT HS campaign, this series highlights the painful and often misunderstood condition Hidradenitis Suppurativa (HS). Told in their own voices, Tara, Sterling, and Kerry share powerful, unflinching testimony about the emotional and physical toll of living with HS. Each story pushes past stigma with honesty and clarity.
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To bring the message into the physical world, the “HS BS” logo was 3D-printed as a physical object they could hold, confront, and throw. The act turned frustration into bold and visible moments of empowerment and defiance.
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​AGENCY | PUBLICIS NY & DIGITAS PHILLY
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Patient testimonial direction for pharmaceutical advertising and DTC campaigns. Branded patient videos for pharma agencies and healthcare brands.
Films and videos grounded in care and medicine.
Healthcare campaigns carry a special weight. The stakes are high, the stories are personal, and the emotions are real.
I work with agencies and brands to create soulful films and videos shaped by real people, visually rich, and clear in their message.
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Through the voices of those whose lives are touched by medicine and care, I shape emotionally powerful work that guides decisions, helps raise awareness and reaches the person watching in that quiet moment of recognition: “That’s my patient,” “That’s someone I love,” or “That’s me.”
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I love helping people express their passion and vulnerability on camera. Experience has only deepened the sense of responsibility I carry when someone opens up and trusts us with their story. What we discover together isn’t always heavy. It can be funny, quiet, raw, or reflective. But when it’s real, the audience knows.
Every creative brief is unique, and I love finding what makes a story interesting and connect beyond the expected beats. We celebrate people living their lives with courage, in all their complexity, imperfection, and grit. Scenes shift. Details matter. The story connects through truth. And in a time of need, curiosity, or uncertainty, What begins as one person’s story becomes a source of possibility for others, a reminder that they are not alone.
646-456-0312
benstarkman@gmail.com
Brands, Corporations and Agencies include: Humira, Enhertu, Premarin, Unisom, Xyntha, Bystolic, Invega Sustenna, AbbVie, AstraZeneca, Pfizer, J&J, Wyeth, United Therapeutics, ALS United, Columbia Presbyterian, AARP, BBDO, FCB Health, Saatchi & Saatchi Wellness, Juice Pharma, Digitas Health, Grey, Publicis, St. Davids Foundation.